Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.
Creating leads is just the first step in your sales funnel. You need to convert the leads into appointments and ultimately sales? By using Marketing Automation you can score leads, get more leads, integrate the lead building into a CRM
- Your traffic needs to be from within your services area to have any value as potential lead. This requires well performing SEO campaign or Local SEO.
- Your offer or content needs to be of interest to the visitor (buyer persona and content marketing)
- How does Marketing automation benefit you? Marketing automation generates more leads, drives sales and proves ROI.