Goal and Data Driven Marketing
Goal-driven Digital Marketing: What’s the purpose of your website? Is it to generate leads and prospects, create sales, be a communications conduit for your current customers, or just to showcase your work?
Define your Buyers Persona: Buyers Personas are fictional characters marketers create by doing research. They represent your ideal customer & help you to refine your marketing activities. Helps you get the right traffic & leads, not just any of them.
Create Inbound & Outbound Marketing Campaign Plan: Every marketing activity you take, moving forward, will be dictated by your buyer persona. Everything: Keyword strategy, Blog posts, Social posts and ads, Offers, CTAs, PPC, Landing pages, Thank you pages, Lead nurturing, Workflows, New services, New products
Identify/Integrate “Website Interactions” and even Identify “anonymous site visitors”
Is the Purpose of Your Website?
To generate leads and prospects
To sell your product and/or service
To display your work
To provide customer support
Possible “Website Interactions”
Obtain website visitor contact information and use “anonymous visitor tracking”
An online sale or request for service
Get website visitors to your online portfolio
Support request is completed online
Performance by marketing activity – how people get to your website
Performance of your website – what people do once on your website
Integrate your website leads, calls, Social Media connections and “anonymous visitors” into your CRM, monitor opportunities and sales. Using lead scoring, sales notification and behavior tracking to manage your marketing activities.
When you know the sales coming from content pages and blogs, PPC, Social Media, display ads, email campaigns, offline media you can start to optimize your marketing campaign to maximize your ROI and find avenues for real improvements.
You need to have total transparency of every marketing source and channel with a Digital Marketing dashboard giving you actionable insight into your business marketing activities (not just meaningless ranking, clicks, hits and connections)
Optimize your Digital Marketing Campaign. Adjust your SEO, Content, Social Media, Local SEO, Drip Campaign, Email Campaign, PPC, Landing pages, Mobile Campaign, Inbound and Outbound campaigns to maximize your ROI.
Contact us for site audit and campaign proposal 727-858-4173