Keywords research is critical preparation before you start to work on your website. The content, design, site structure, images and calls to action all start with the keyword research. You learn what your prospects/customers are looking for. You get a better overview of your online and even local competition. What is the competition level in
List of questions to ask the Digital Marketing Agency you are considering. Can the agency tell you which campaigns and marketing efforts are working? Ask the agency to perform a preliminary audit of your current paid and earned digital campaigns. SEO, Content, Social and PPC audit should all be a part of evaluation. After the
What kind of performance can you expect from you in-house PPC professional or PPC service agency? You are paying for your daily impressions and you are paying someone for managing your campaign. Do you know how the campaign is doing? How it is trending? Would 3rd party professional assessments be valuable? Maybe it will confirm
Audit – SMART Goals – Optimized Digital Campaign – Results Here are the ingredients: Current web presence, your site presence online. Your own website, social network profiles, and the site’s search engine ranking, competitive position, traffic, popularity, conversions, and back links. Has your site ever been penalized by Google? It’s impossible to plan your future
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