Marketing for Restaurants, Bars, Coffee-houses and other food & entertainment businesses
Today clients search online or on their tablet or phone to find lunch or dinner location, or happy hour place. Your website, it’s usability, and it’s visibility on all devises, (computer, ipad, smart phone) is critical for any food or entertainment business. You online marketing is the most important marketing your business will ever use.
The synergy of your Website, Web Presence, Social Media, Pay-Per-Click Advertising and Review Management are critical for your online success.
Following are some of the features and online element you need for successful Restaurant Marketing Campaign:
Some of the features you need for a good Restaurant site are:
- Todays Menu
- Directions, Google Maps
- Open Table Integration
- Chefs Blog
- Integration to Social Media
- Responsive, Mobile optimized
- Digital Coupons
- SMS Marketing
Mobile website: A responsive design is a website that can automatically adapt to any size screen or device while remaining functional and attractive. Google ranks responsive websites higher. Equipped with our website design, you would be prepared to capture the attention and business of any potential customer, no matter what type of smartphone, or tablet they find you on.
Establish Web Presence; build your internet assets, generate traffic to them and expand your reach.
SEO: Optimize website for search engines; make it easy for clients and prospects to find you as their solution provider for the products or services you offer. Focus you SEO on the prospects you want to reach, in the geographic location you service. Your site needs to have local and mobile presence.
Social Media: Expand your reach using social media. Set up social media pages, Facebook, Youtube, Twitter, Google+. Dive traffic from your social media presence to your website or landing pages.
Social media advertising helps businesses find new potential clients by using users’ own shared information to identify interest. Rather than re actively targeting users who search a certain term, social media advertising proactively targets relevant users before they even begin their search.
Social networks are a good option for advertisers because of the advanced targeting options, reliable conversion tracking, and prevalence on mobile devices.
Pay-per-click advertising serves your ads directly to the people who are already looking for the service, giving them the chance to find you quickly and easily. PPC ads are ads that appear above and the right of search engine results on Google, Bing, and Yahoo. They’re triggered to appear by certain search terms.
The best part? You only pay when the ad is clicked, so your budget only goes towards successful ads. You also have good control over the geographic location you want to advertise in. You can also easily adjust your advertising budget, control the time of day and pause or increase your efforts at any time.
The restaurant business revolves around customer interest and customer satisfaction. Nothing boosts a business more than positive reviews and recommendations from customers; this is especially true when it comes to the restaurant business. Restaurants are fueled by the public’s perception of their quality of food, style, and atmosphere. In a world where everyone uses technology to reach all the information available through the internet, positive online reviews are extremely helpful for restaurants. These online reviews not only boost a restaurant’s reputation, but also help restaurant owners, chefs, and management understand what they are doing well and what they can improve upon. Restaurants should not only ask their customers for online reviews, but they should monitor their reviews to make sure they are providing the best service and quality they possibly can.
- We monitor the following review sites on a daily basis for new reviews: Google, Facebook, Foursquare, YellowPages and more.
- When your business receives a new review, we will notify you via email.
- Within your e-mail alerts you’ll have the option to respond to your online reviews.