Digital Marketing Agency
List of questions to ask the Digital Marketing Agency you are considering. Can the agency tell you which campaigns and marketing efforts are working? Ask the agency to perform a preliminary audit of your current paid and earned digital campaigns. SEO, Content, Social and PPC audit should all be a part of evaluation. After the

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PPC audit
What kind of performance can you expect from you in-house PPC professional or PPC service agency? You are paying for your daily impressions and you are paying someone for managing your campaign. Do you know how the campaign is doing? How it is trending? Would 3rd party professional assessments be valuable? Maybe it will confirm
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digital campaign
Audit – SMART Goals – Optimized Digital Campaign – Results Here are the ingredients: Current web presence, your site presence online. Your own website, social network profiles, and the site’s search engine ranking, competitive position, traffic, popularity, conversions, and back links. Has your site ever been penalized by Google? It’s impossible to plan your future
seo misdirection

Is your SEO ass backward?

Or is your SEO service using misdirection to make you feel comfortable with the results? You have a website with low traffic, so what do you do? You go to an SEO guy, someone who tells you he can generate lot of traffic for the site, and you tell him you want to be in
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What can you do yourself, what do you need guidance on, software or professional help. This excellent Infographic on MOZ gives a good picture of the digital marketing tools available to you. https://moz.com/learn/local/digital-marketing-options
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goal-driven

Goal and Data Driven Marketing

Goal-driven Digital Marketing: What’s the purpose of your website? Is it to generate leads and prospects, create sales, be a communications conduit for your current customers, or just to showcase your work?     Define your Buyers Persona: Buyers Personas are fictional characters marketers create by doing research. They represent your ideal customer & help
How does Digital Marketing relate to Real Life Business and what are your best metrics to indicate your business success in the digital world? Business owners are flooded with information about their online business. The Internet nerds will talk about Rankings, Impressions, Clicks, Visits, Bounces, Hits, GEO’s, Likes, Connections, and the list is endless and
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